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Marketing in the Geosynthetics Industry

The Marketing Course is held at the same time on April 8 as the optional certification exams for the April 6-7 courses

While the global geosynthetics industry is relatively small (an international geosynthetics conference may attract at most 2500 people), it is uniquely intense with many companies providing services ranging from geosynthetic products, geosynthetic installations, and expertise related to geosynthetic design, application, and testing. Most professionals in the geosynthetics industry have achieved much of their expertise during their professional career with a fortunate few having had geosynthetic -related curriculum in school.

The geosynthetic industry involves many with disparate educations ranging from classic geotechnical , civil and environmental engineering to technical backgrounds in chemistry, polymer engineering and materials science. Still others in our industry are solely trained based on multi-year experience with geosynthetic manufacturing, handling, installation, and testing.

From a marketing and sales communication perspective, this dynamic industry poses an especially challenging environment to establish meaningful communication with our collective customers. Indeed, navigating the multiple geosynthetic-related associations and non-profits, and their cultures and contributions can be daunting. Yet, these same organizations play a strategic role in standardizing and promoting geosynthetic technologies and applications – a key benefit to geosynthetic sales professionals. They stand as platforms for collective education and community held expertise as compared with company-specific messaging promoting a product or service unique attributes.

So, how is one to sell products or services in such a dynamic and competitive industry?

This half-day course is appropriate for business development and sales professionals working in the geosynthetics industry. It is appropriate for new hires, young starters, and seasoned professionals. Students will explore the different geosynthetic industry sales environments and how general and broad appreciation for the industry and its organizations can greatly enhance the success of sales efforts. Narratives commonly heard about geosynthetic types and features and their relative performance will be explored and evaluated in a non-competitive and safe environment. Healthy and positive sales techniques will be discussed and rehearsed. Students will gain an intense and expanded appreciation for the uniqueness and greatness of the global geosynthetics industry and its opportunities.

*Course Pricing

$295 – Marketing Course (April 8, Half Day)
NOTE: The marketing course is held at same time as the optional certification exams for the other courses. 



Sam Allen

is the Vice President of Texas Research International‘s (TRI) Geosynthetics Services Division. He has served as Chairman of ASTM Committee D35 on Geosynthetics and currently serves on the Board of Directors of the Geosynthetic Institute (GSI).

Tamara Tuttle

Tamara is a business consultant devoted to helping companies tell their story and increase their reach and profits, so they can grow healthy and give back to their communities. She has an international background and extensive experience in science and technical products sales, including geosynthetics for environmental applications like waste containment, water management, erosion control, and mining.

Based in Charlotte, North Carolina, her consulting focuses on business development and international strategy. Tamara helps customers to consolidate sales, communicate better their technical offerings, launch new products, and measure and manage their customer experience. On the international side, after doing business in 101 countries, she provides market research & intelligence, assists in entries to new territories, and facilitates business relationships where two or more countries, languages, and cultures are involved.


April 6 – 7


April 8 Optional Certification Exam: GCI-ICP $50

Instructors: Mark Sieracke, P.E., Sam Allen, and Dr. Jeffrey Kuhn, P.E.

April 6 – 7


April 8 Optional Certification Exam: FREE

Instructors: Dr. George Koerner, P.E. and Abigail Gilson, MS, P.E.

April 6 – 7


April 8 Optional Certification Exam: FREE

Instructors: Michael Bernardi, P.E., Ashley Perry-MacMillan, P.E., Dr. Erol Tutumluer, and Dr. Jorge Zornberg, P.E.

April 6 – 7


April 8 Optional Certification Exam: FREE

Instructors: C. Joel Sprague, P.E., and Markus Wilke

April 8 (Half-Day)


The Marketing Course is held at the same time on April 8 as the optional certification exams for the April 6-7 courses.

Instructors: Sam Allen and Tamara Tuttle